GM Inside News Forum - View Single Post - Cadillac faces uphill struggle to succeed in Europe

Mikkoo · 11-09-2005, 12:58 AM

The most recent issue of a Finnish car magazine ranked the
STS last, from a group of german and japanese competitors.
The highest score being 100, the STS trailed it's nearest
competitor by a full 10 pts. It was also the most expensive
out of the group at a cost of 76,000 euros, ( $89,000 USD )
for the 3.6 V6 model.

I'm in agreement that to penetrate the market, Cadillac not
only must have diesel options, but also must undercut
their competitors. With the STS they don't achieve either
of those objectives, proving continued slow growth for
Cadillac in Europe.

11-09-2005, 12:58 AM	#14 (permalink)
Mikkoo 4.6 Liter Northstar V8 Join Date: Feb 2003 Location: An American living in Finland Posts: 1,786	Re: Cadillac faces uphill struggle to succeed in Europe The most recent issue of a Finnish car magazine ranked the STS last, from a group of german and japanese competitors. The highest score being 100, the STS trailed it's nearest competitor by a full 10 pts. It was also the most expensive out of the group at a cost of 76,000 euros, ( $89,000 USD ) for the 3.6 V6 model. I'm in agreement that to penetrate the market, Cadillac not only must have diesel options, but also must undercut their competitors. With the STS they don't achieve either of those objectives, proving continued slow growth for Cadillac in Europe. __________________ Previously owned Camaro's ; 1971 1973 RS 1977 Z28 1980 Z28 1982 Z28 1998 2000 Z28 Previously owned Corvette; 1988 Future ride; 2008 Corvette. 6spd manual, with Jetstream blue metallic paint.