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Originally Posted by AMcA
I think the best perspective I've seen on the BLS was Jerry Flint from Forbes. He noted that the BLS had to have cost hundreds of millions to bring to market. So how about, instead, putting those hundreds of millions toward discounting the infinitely superior CTS, STS ad SRX products in the European market? That's how Lexus established a foothold in the US. And look where that got 'em.
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STS and SRX are too big for the European market. THey are close to 7-series in size, and they command a price near the 7-series in Europe... for half the luxury and gadgets. Not exactly the best value.
Cadillac's best bet in Europe is BLS and CTS and perhaps a car smaller than BLS. STS will be fine in the next generation, but the shoddy perceived quality of the STS is really no match for the Europeans in that market segment.
And... Cadillac needs the diesels and RHD cars.