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Re: "The Grea GM News Story"?
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Originally Posted by Mags
There is a way to do that exact same type of ad without it being the way it is- don't mention the competition! Any line that mentions imports, remove. Focus on the good things that GM does. Period. If I had the 'magic' advertising bullet, I wouldn't be posting ideas on here...but to me, this type of advertising from ANYONE turns me off.
MF
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You're right. Leave the competitor out, but focus on the positive things that GM does. GM definitely needs to work harder to get out the message about all the good things that GM does.
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