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Originally Posted by Mags
Wow.
First rule of selling- don't bash your competition. That whole piece reeks of bashing and desperation. I'm sure many will like it, I'm sure many will love it, but for all intents and purposes, that's an attack ad. And it's aimed squarely at Toyota. All it does is validate the opinion that GM is 'on the run' from the imports. Is that the message you want to send?
MF
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Ok, then posit an acceptable strategy.
Toyota goes out of its way to snidely bash GM at every opportunity.
It's time to fight back and with the intended audience, it just might work.