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Originally Posted by johnnyl321
come off of the huge discounts and rebates by going to a "REAL" transactional price.
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Johnny:
An interesting comment given your job.
What percent of your buyers are upside down? If you go to value pricing, what percent of buyers will you lose?
I fear that value pricing will eliminate a sizable percentage of the buyer pool, and decimate the F&I dept. It'll be interesting to see how this plays out, as DCX has largely ignored GM's more and refrained from going the value-pricing route.
Will DCX be able to 'buy' deals that GM can't?