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Originally Posted by AdmiralViscen
From the sounds of it, they are willing to bleed in order to break out of the incentives game. I get this from his 'higher prices' reason for reduced sales. If he is acknowledging that prices will be higher, that must mean that incentives aren't going to be used as much.
I can't imagine why AJR has his own goals laid out for Toyota. It's one thing to enjoy their vehicles, it's another to gleefully watch as domestic industry is torn down.
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I can't put a big long explanation down, but if you could see me, you'd see a person shrugging their shoulders like I just don't care anymore.
And you are wrong about my goal for Toyota. I don't gleefully want to see the domestic auto industry go down to Toyota, but it is not in my hands to change it. What can I do? Besides, you are thinking big term, while I'm thinking quite a bit smaller. You will know it when/if Toyota meets that goal.