[goblue]

Bold and gutsy - but maybe this is the approach GM needs to take. Take the Camry vs Impala - maybe its time for GM to start comparison advertising, or take swings at their actual hybrid fuel economy, or compare Sequoia's mpg to the Denali. One way or another, GM needs to dissasociate Toyota (and Japanese) from Quality, whether they do this by effective advertising, or better product - it needs to occur. I tend to think a combination is appropriate, and thats exactly what occuring. The question is can GM hold on long enough to make it happen across the board, not just with a handful of vehicles.