Quote:
|
“We applaud General Motors’ continued commitment to bring more awareness to their flexible-fuel vehicle line,” said Curtis Donaldson, Chairman of the National Ethanol Vehicle Coalition. “GM has made this a very important and large step to further consumer education.”
|
So because GM is changing the colour of the ethanol fuel gas tank caps to yellow, they're taking large steps to further conusmer education? A little far fetched isn't it? And just to add something, we're talking about the gas cap that is behind the fuel door correct? How many people are actually going to see this yellow gas cap other than the owner of the vehicle? If they do see it, how many people will actually know what it means?
I was hoping when I read the title of this thread that GM had somewhat advanced the efficiency of these engines or were making a push to make E85 fuel more available to the public.
Quote:
|
GM is also considering a large marketing strategy that will help promote FFVs and E85. These plans include placing educational newspaper ads and distributing mailings to flexible-fuel vehicle owners informing them of their vehicle’s fuel capability and their closest E85 fueling site. There are now about 480 public E85 fueling sites in the U.S.
|
I think GM shouldn't just consider a marketing strategy to inform people about this, but once they have finalized plans for what the strategy should look like, they should make it well known to the industry what they are doing.