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Re: Should a Truly Global GM Replace North American GM Brand Cars?
I'm nostalgic, and love GM with all the brands... but I can't help but think that a more streamlined approach would be best for a global GM. I think they're well on track, in a way, at least in North America. I could see a Chevrolet-Cadillac-GMC-Saturn-Hummer lineup. Chevy does all shapes and sizes of value-oriented cars, with the occasional blip on the radar (Corvette, Camaro). Cadillac does, well, what Cadillac does: luxury cars for the entire world. GMC would do all the trucks, and no logner share anything with CHevrolet. Saturn could sit at the upper end of Chevrolet, and cover what market Pontiac and Saab both end up splitting now (in theory): sporty alternatives to the midsize class. Hummer could continue to build tanks.
I'm not suggesting this is something that could be done or would even make sense in the short term... but if GM had to wipe the slate clean, I think they'd need to take a deep breath and simplify.
Great article Ming!
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