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Originally Posted by Road Kill
it probably appeals to those people who would prefer imports.
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I think that's it. The Optra strikes me as very similar to the Elantra and Spectra, if a little more underpowered. The Optra's were ready to hit the Canadian market quite a while before the Cobalt was ready, so I think it was a smart move to bridge the gap and keep or grab a few customers who wouldn't consider the Cavalier. I don't think they need to keep the Optra series around forever, unless they manage to keep it noticeably different than the excellent Cobalt.