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Originally Posted by GMCSonoma
Every time I see a Cobalt (sedan) I think it is a Pontiac, IMO, it looks like a Pontiac! Ion & Cobalt a "rebadge", that is a stretch at best, platform share...yes.
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If you pay close attention, you can see in all of the new GM products that they are taking on less of an individual brand styling and taking on a corporate styling which seems to be influenced by Opel. Styling devices such as exceution and shape of lamps, greenhouses, and interiors are consistant in most ways while the only thing which seems to be defining the brands are the badges and brand indentifiable grille shapes and textures. GM has got it to a point where they can sell any vehicle they make under any brand in specific markets by simply replacing the round badge emblems in the center of the grilles, trunklid and steering wheel.
An example of this is the Buick Lucerne... The car is styled so bland that all Buick styling cues are basically surface additions and not really styled into the shape of the car. Really the only things that suggest the car is a Buick stylewize are the fender portholes and the waterfall grille. Othewise, that car could be sold under any GM brand. It's pretty much what Holden is doing with it's RWD Holden Commodores, Monaros and Caprice/Statesman by offering those vehicles as the Chevy Lumina, Pontiac GTO, Buick Royaum and Daewoo Statesman in specific worldwide markets.