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Originally Posted by DrewMeister
Why did GM kill of olds in the first place?
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I think they felt there were too many overlapping brands. Buick and Olds specifically. Personally I think they chose to keep Buick over Oldsmobile just because the Olds name had the word Old in it giving off a bad marketing vibe. Remember this was the time when GM was run by marketing types that knew of dish soap and other household products, but knew nothing about the car industry.