Just watching the TOny Awards this evening, and it looks liek Saab is a major sponsor of the Awards show. They are getting a lot of promotion, right before the commercial break, and their commercials are airing quite a bit.
Nice to see the 9-7Xs being promoted heavily. The people who watch (or even care) about the Tony Awards are exactly the demographic Saab needs to hit squarely on the head.
Good move GM!
