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Old 11-02-2009, 10:33 AM   #14 (permalink)
PhishPhood
6.2 Liter LS9 Supercharged V8
 
Join Date: Nov 2006
Location: Further on up the road..
Posts: 5,192
Re: New Sales Chief Wants To Break GM's Bad Habits.

These are very very smart recognitions on her part. To make these the first goals of her new tenure is a great sign by GM.
  1. The days of 'if we build it they will buy it.....eventually' hopefully are gone
  2. The days of 'sell it at any price because we must cover our high fixed costs' are no longer necessary.
  3. The days of giveaway leasing with the implicit understanding that 'Mr Customer you don't want to buy this pos because you know after 4-5 yrs you're going to have to sink a ton of money into it' are gone with better and more reliable products.

If she can give the new products a sales pizzazz like Ford has done ( see 3rd Qtr results today ) then that along with Lutz's drive to keep GM in the public's eye will be a successful team IMO.
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