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Originally Posted by emh
Being better than GM's previous is not much of an achievement, and certainly not enough to get noticed in the current market. That really is setting the bar low given how bad GM cars were a few years ago. The only measuring stick that matters is how they stack up against current and future competition.
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I think by most metrics, the previous LaCrosse and Malibu were well below average in their respective vehicle segments and the new ones are at least average. They're a tremendous improvement over their predecessors, enough that they now do rank with the competition. That's not the height we want, but it's acceptable.
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Lincoln's image is still a step below Cadillac's. Vehicles like the XTS will simply make sure Cadillac falls to Lincoln's level and probably further given that Lincoln is at least is keeping up with the best in terms of features and Cadillac is not.
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The features for the XTS are not determined yet. So you can't assert that Lincoln is keeping up with the best and the XTS is not. Besides the turbocharged variant, what does the MKS have that the LaCrosse does not?
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And selling well should never be the only measure (if a measure at all) of success for a luxury product.
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Selling well is essential to fund future product development. A well-regarded Cadillac that sells poorly is far worse for the long term success of the brand than a poorly received Cadillac that sells well. The latter provides the resources to make the next generation far better.