View Single Post
Old 07-16-2009, 01:13 AM   #120 (permalink)
YEH
2.4 Liter SIDI ECOTEC
 
Join Date: Jan 2009
Posts: 204
Re: REPORT: Hyundai Equus coming to the States in July 2010, priced under $60,000

Quote:
Originally Posted by jry View Post
Well...... if those options all use the same mechanics, then, the economies of scale kick in for both vehicles. Now, you will reach a point where you cannot produce the feature any cheaper. If they can pack all of those goodies in a 40 K Genesis then they'll get it done in a 48-50 K Equus.
But that can be done in 3 trims w/ more of a spread on price (remember, here are actually 3 trim levels over the base for just the V6 Genesis sedan).

Also, Hyundai left a good no. of the "goodies" out of the USDM Genesis (such as adaptive cruise control and adjustable air suspension) due to pricing concerns.

Unless Hyundai is going to omit things like reclining and massaging rear seats in the USDM Equus, then it would be better to have at least 3 trim levels.

Last edited by YEH : 07-16-2009 at 01:15 AM.
YEH is offline   Reply With Quote