[YSSMAN]

Well, until Buick offers some cheaper options with some sporty content, younger people won't exactly be clamoring for the cars anyway. Having seen the 2010 LaCrosse in person, and being 22, I'm certainly not a part of the typical Buick-buyer segment... But given the right set of circumstances, I'd buy-in. Thing is though, there are other excellent options out there for the money. Buick needs to stand out long before they'll get the attention they deserve.

Will the Excelle/Astra/Skylark/Whatever do that? Possibly. But, in what will likely become a very lucrative segment (entry-level luxury compacts), the competition will likely heat up more quickly than GM can keep pace with. Given the magic that is going on at Ford right now, could you imagine what would happen in Lincoln tinkered with the already excellent Fiesta? Or the MKII (MKIII soon) Focus? What about Lexus getting in on the small car, small hybrid market? Acura has been playing this game for a while as well...

Given the right set of options on the small Buick, I'd be interested. But it will have to offer a lot of car for not much money, and I don't know if Buick is going to do that dance. Especially in the face of an Alfa Romeo (and FIAT) onslaught, and certainly, Ford moving far further upmarket than they ever were before.