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cire_1wb · 07-04-2009, 04:31 AM

If GM can work out a deal with Magna to keep the Opel brand out of the U.S. and China, then I think they should stick with Magna. This arrangement would still allow GM to borrow Opel products for Buick in these 2 markets. I view Opel as a credible source for smaller Buick products. Without access to Opel in these 2 markets, I fear GM might be tempted to stuff rebadged Chevrolet clones into Buick's lineup. I know Fritz Henderson has stated that he isn't fond of rebadges, but GM has had a tendency to fall back on the practice every time they have made any similar claims. Buick has a lot of potential to generate profits for GM if GM can properly manage the brand with well executed products and effective marketing.

07-04-2009, 04:31 AM	#6 (permalink)
cire_1wb 2.4 Liter SIDI ECOTEC Join Date: Sep 2008 Posts: 231	Re: China's BAIC To Get Opel? If GM can work out a deal with Magna to keep the Opel brand out of the U.S. and China, then I think they should stick with Magna. This arrangement would still allow GM to borrow Opel products for Buick in these 2 markets. I view Opel as a credible source for smaller Buick products. Without access to Opel in these 2 markets, I fear GM might be tempted to stuff rebadged Chevrolet clones into Buick's lineup. I know Fritz Henderson has stated that he isn't fond of rebadges, but GM has had a tendency to fall back on the practice every time they have made any similar claims. Buick has a lot of potential to generate profits for GM if GM can properly manage the brand with well executed products and effective marketing.