Quote:
Originally Posted by vcs2600
Let me take a shot at this.
Cadillac competes in a scatter-shot matter with every other luxury make from Lexus to BMW.
Buick competes nearly directly with domestic makes such as Ford and Chrysler. Nobody associates Buick with the luxury segment except GM fanboys.
Nothing has changed.
|
So Buick competes with the same customers that Chevy, Saturn and Pontiac go after. Sure.
Buick's target should be Acura, Lincoln, Chrysler, Lexus, Volvo. (Pure Luxury)
Cadillac's target should be Mercedes, BMW, Audi, Jaguar, Infiniti. (Sport Luxury)
Chevrolet's target should be Ford, Toyota, Honda, VW, and, the new Saturn(Bread and butter "everyman cars")
Pontiac could target Nissan, Dodge, Mitsubishi, Mazda, Subaru. (Cheap, fun sporty cars)