Quote:
Originally Posted by wescoent
Except they already did that. Cadillac is RWD/AWD sport-luxury to target more European-oriented buyers, and Buick is FWD/AWD comfort-luxury to target the Lexus customers of the world.
Now they're going back on it.
Explain to me how you see Buick and Cadillac differentiated under this new approach.
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Let me take a shot at this.
Cadillac competes in a scatter-shot matter with every other luxury make from Lexus to BMW.
Buick competes nearly directly with domestic makes such as Ford and Chrysler. Nobody associates Buick with the luxury segment except GM fanboys.
Nothing has changed.