[moman]

Hummer is a perfect example (worth of numerous marketing case studies) of what happens when you combine a niche brand with a product (SUV) fad and chase the money. Hummer made billions for GM but GM kept the game going for far too long and now is stuck with a brand they cannot sell that is ruined in the US except that will forever be the face of the "old GM".

It would be interesting to see if people selling the Hummers are moving into other GM vehicles (which I doubt). In hindsight, the Hummer did nothing for GM except help land it in bankruptcy.