Quote:
Originally Posted by mgescuro
1) Prestige needs to be the primary focus of this car. Prove the world that Cadillac is relevant.
2) Bigger isn't always better. Make it bigger, but build it smartly and efficiently packaged. Don't make it bigger just to be bigger. You don't want it to be a foot longer than an S-Class yet have less room than an S-Class.
3) Explore what makes XJ, S, 7, and A8 so successful. Options. Customizations. Technology. Innovations. Everything that USED to be associated with Cadillac.
4) And for ****'s sake... DON'T CALL IT XTS!!!
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None of these things require rear wheel drive or a unique platform. Efficient packaging is certainly a FWD hallmark. Make the interior beautiful. Make the car handle securely and engagingly without turning it into a pretend sports car (the MKS and the new-SRX reviews are a good benchmark, I think.) Give it some gewgaws that no other car has.
As for the naming, the minute they gave up on names that was a lost cause. My mom shopped crossovers for the past month and never once got "SRX" right. XTS is as fine a name as anything else, within these limited circumstances.
On a related topic, I'm not sure why they're bothering with a new Impala. I'm excited about the new Taurus but I don't think there's enough room in the non-lux full-size market to justify GM jumping in.