GM Inside News Forum - View Single Post - REPORT: Hyundai Equus coming to the States in July 2010, priced under $60,000

chris442 · 06-29-2009, 06:31 PM

I'm just wondering who they think will buy this car. At $60k, there are a lot of other options, like well optioned 5ers, A6s and E-classes. Granted, those are smaller cars, but at the same time, I have difficulty believing that 7-series/A8/S-class/LS intenders will be looking for "a deal" on a similar car that doesn't have a prestige badge. It's just a very different sandbox than the one the Genesis is playing in. I can imagine that Hyundai sees this car as a stepping stone to bigger things, but I can't help but think it could be their VW Phaeton.

06-29-2009, 06:31 PM	#9 (permalink)
chris442 2.4 Liter SIDI ECOTEC Join Date: Jan 2003 Location: Phoenix, AZ Posts: 207	Re: REPORT: Hyundai Equus coming to the States in July 2010, priced under $60,000 I'm just wondering who they think will buy this car. At $60k, there are a lot of other options, like well optioned 5ers, A6s and E-classes. Granted, those are smaller cars, but at the same time, I have difficulty believing that 7-series/A8/S-class/LS intenders will be looking for "a deal" on a similar car that doesn't have a prestige badge. It's just a very different sandbox than the one the Genesis is playing in. I can imagine that Hyundai sees this car as a stepping stone to bigger things, but I can't help but think it could be their VW Phaeton. __________________