Quote:
Originally Posted by wescoent
Yet you have TWO similarly sized crossovers targeting the same customer at the same price point!
The Buick Rendezvous-2 and Cadillac SRX are both targeting the RX350! Why not just have ONE really good crossover to target it? Why compromise either the Buick or the Cadillac?
The OLD SRX targeting the BMW X5 and Mercedes ML350, and in theory, a TE Buick would target the RX350. This makes sense, because they're at two different price points and two distinct customers groups.
This is INSANELY wasteful. The Sloan Ladder WORKS, but GM refuses to follow its OWN business plan!
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Actually I have to call you on that one. Despite what you may have heard every vehicle on the market targets each other. In fact one could easily say that the Lexus LX570 and the GX470 are competitors. I will ultimately say that the Mercedes GLK and ML are competitors.
Now I will also point out that every review I have seen of the new SRX has compared it to the performance abilities of the Germans with RWD. I have yet to read one in fact, that doesn't mention that the Cadillac SRX seems to be geared towards an enthusiast crowd, both AWD and FWD versions.
All Buick need do is gear the "Rendezvous" to a more soft suspension setting to differentiate the ride for those who care in the first place. The very fact that the Enclave and GMC Acadia sell in the same showroom, side by side, and very successfully I might add, is reason enough to believe that this could certainly work, and remain within their own brand identities.
