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Old 06-22-2009, 09:49 AM   #7 (permalink)
wescoent
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Re: Buick Ponders Another Crossover, CBS Showed us it

Yet you have TWO similarly sized crossovers targeting the same customer at the same price point!

The Buick Rendezvous-2 and Cadillac SRX are both targeting the RX350! Why not just have ONE really good crossover to target it? Why compromise either the Buick or the Cadillac?

The OLD SRX targeting the BMW X5 and Mercedes ML350, and in theory, a TE Buick would target the RX350. This makes sense, because they're at two different price points and two distinct customers groups.

This is INSANELY wasteful. The Sloan Ladder WORKS, but GM refuses to follow its OWN business plan!
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