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Old 05-10-2009, 08:32 AM   #15 (permalink)
fp115
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Join Date: May 2003
Location: Canada
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Re: FIESTA Movement: I drove one!

Quote:
Originally Posted by Bravada View Post
Well, would anybody be posting that much (and I am sure many other people are) if they just paid for a large billboard, print or TV ad? They get free publicity on top of their marketing spending. And I believe they could have spent half of what they did and still get the publicity and recognition.
You still haven't specified what free publicity. I wouldn't be surprised if by the end of the day they end up spending close to $300m on the Fiesta's marketing. Not exactly cheap.
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