Quote:
Originally Posted by FireFox89
Not to drag out this any further, but alot of that was the car itself.
If ford took a gto-like car and called it a mustang, sales would plummet beyond belief.
Cadillac had the half baked catera for so many years was riding on "cadillac heritage" to sell and it seemed the a&s theme was a shot in the arm it needed and now its a fixture for all their cars.
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You have a point, but GM management is never going to say "What were we thinking when we build a GTO that looked like a 1995 Oldsmobile?", because that would require introspection and someone taking the blame. [Incidentally both the Catera and the GTO trace back to the 1994 Opel Omega. GM made the exact same mistake twice!]
Instead they will say "GTO? Didn't sell. Pontiac? Guess it's just a 'bad brand'. Flush it."
Although in this case I can't totally blame them because times are desperate, and (like it or not), Chevy is a just as credible as a muscle car brand.
Quote:
Originally Posted by Ed Arcuri
Help me understand how Pontiac is dead because of the Grand Am and Buick will prosper with a new Sylark.
Cheers,
Ed
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And Ed you also have a good point. It's one thing to sell a king-sized luxury crossover to golfers, it's quite another to convince VW Jetta customers to cross-shop at Buick. GM is essentially gambling their entire sales strategy on one moderate success (Enclave). I hope it works out for them.