[mgescuro]

Yes. The RX coddles you.
Yes. The RX has nice materials.

But it is really quite an uninspirational car. It is so overpriced. But for what you get, Americans see some value there. And we're the only ones in the world to see it that way.
Strangely enough, it is the standard in this mid-luxury CUV segment.

A half decent, better designed CUV should be able to unseat it.

But all car companies that try always forget one thing. The RX sells on image. It's difficult to change an image that is firmly established as Lexus.