GM Inside News Forum - View Single Post - Should GM Sell Chinese Buick Regal in NA?

**zete** · 12-30-2008, 02:37 PM

Buick can charge a premium over what Saturn can. Just look at the Enclave. Buick can still command a premium, though many don't believe it to be so. However, no one can charge a premium for a boring, unexciting product (existing Lacrosse & Lucerne). With one move GM can provide Buick with three incredible vehicles, all of which can command a premium. If GM doesn't do it they are retards. Hell, they're 2/3rds of the way there ... just give Buick the Regal with all the gadgetry. No compromises.

12-30-2008, 02:37 PM	#13 (permalink)
zete GMI Staff Member Join Date: Dec 2005 Location: NCR, Great White North Posts: 5,304	Re: Should GM Sell Chinese Buick Regal in NA? Buick can charge a premium over what Saturn can. Just look at the Enclave. Buick can still command a premium, though many don't believe it to be so. However, no one can charge a premium for a boring, unexciting product (existing Lacrosse & Lucerne). With one move GM can provide Buick with three incredible vehicles, all of which can command a premium. If GM doesn't do it they are retards. Hell, they're 2/3rds of the way there ... just give Buick the Regal with all the gadgetry. No compromises.