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Originally Posted by Bravada
I think the full-fullsize vehicle market will die soon. The Lucerne is a small car compared to the behemots from even early 1980s, and still one of the largest cars in production globally. The LaX will be a truly large car. The Aura and Malibu are quite big compared to other modern midsizers (e.g. wheelbase is even longer than the Accord's), and this car is to be yet one size larger. I think it will do just fine.
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I'm all for vehicles with full-size interior room and mid-size exterior dimensions. So that would be cool. In any event, I don't see the full-size segment dying. If anything, full-size SUVs will die. If full-size SUVs die AND full-size cars die, than people will again have to look outside the Big 3 for vehicles. The BMW 7-Series, Mercedes S-Class, Lexus LS, Audi A8 (etcetera) are not getting any smaller. Cars of this size are important for families who wish to cruise comfortably. Those who can't afford the top tier makes need other options - and that's where cars like the Lincoln Town Car, Cadillac DTS, Buick Lucerne (if people liked it) and others come in. The problem with why some of these cars are not selling is they're not desirable. Who desires to own a Mercury Grand Marquis? A Ford Crown Victoria? Big cars don't have to die - but Ford and GM are letting them.. The Chrysler 300 has helped...
Quote:
Originally Posted by Bravada
No. They need a way to get people to aspire to own Buicks. Insignia is a step in the right direction - the Enclave actually already is. By 2010, Buick should have a lineup of really appealing, aspirational vehicles. No need for a Buick Cobalt there.
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I don't want a Buick Cobalt either. But a Buick Cruze would do fine - or better yet - a Buick Genesis Coupe named GNX. Even Cadillac brought in the CTS - and look what it's done for the brand. It didn't cheapen it. It's the main reason for it's success... Buick doesn't need this? Obviously, top executives at GM agree with your point of view... But that's not saying a whole lot...