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Old 12-16-2008, 10:15 AM   #22 (permalink)
Sal Collaziano
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Join Date: Jan 2003
Location: West Palm Beach, Florida, USA
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Re: What is the plan at Buick?

Quote:
Originally Posted by Bravada View Post
1. The new LaX, judging by the dimensions unofficially acquired from Chinese sources, will probably qualify as fullsize. Expect it to become effectively BOTH LaCrosse's AND Lucerne's replacement.
So that's sounding like the new Honda Accord. It's technically a full-size vehicle. Probably what they're planning on doing over at Cadillac with the STS/DTS replacement that comes along eventually. The first thing I think of is the failure over at Acura with their RL. It's big, but not big enough. When the Lucerne goes away, the LaCrosse won't be an appropriate vehicle to take over the full-size duties (in my opinion). I think GM will figure this out too late.

Quote:
Originally Posted by Bravada View Post
4. There is no immediate need for Buick to offer smaller cars for younger people, IMHO. Buick can be an aspirational brand by NOT reaching out to everybody, not the other way around. People still want e.g. Jaguar and buy them when they become affluent enough even if there are no compact Jags at Civic prices.
I strongly disagree with this. You're comparing Jaguar to Buick. People aspire to own Jaguars - not Buicks. Buick needs a way to get younger people into their vehicles. Once they succeed in this area - and make vehicles as desirable as those like the XJ8, XK or XF, than people can aspire to own one. For now, they're going to have to settle with getting people into the showrooms with high quality, inexpensive vehicles.

Right now, Buick is no more special than Nissan, Honda or Toyota. So without an Altima, Civic or Corolla, they're making a big mistake. Even something to compete with the Genesis Coupe would be a great way to spark interest in Buick as a brand. How this need can be denied, I have no idea...
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Last edited by Sal Collaziano : 12-16-2008 at 10:18 AM.
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