View Single Post
Old 11-23-2008, 03:16 AM   #39 (permalink)
Bravada
GMI Europe Correspondent
 
Bravada's Avatar
 
Join Date: Nov 2004
Location: Warsaw, Poland
Posts: 13,835
Re: GM Exec: No Plans To Pull Saab Out Of North American Market; Line Is Profitable I

Quote:
Saab has done absolutely nothing for GM besides drain resources from the company, resources it never had to give to Saab. GM also destroyed this brand with the ill-fated Saabaru and SaaBlazer and a laughable 9-3 reskinned to be a Cadillac that failed fast and hard, what the Hell were they thinking? It should be jettisoned immediately. It does absolutely nothing to benefit GM in North America or the entire world.
Saab sells FEWFOLD more vehicles outside of NA than Cadillac. Without Saab, GM practically wouldn't have any foothold in the global premium vehicle market. Given how weak current models are, there is tremendous potential for GM to develop Saab (better vehicles -> more sales).

PS. The BLS failed because of the badge, not the Saab underpinnings. The 9-3 still sells fine.

PS2. Given that Saab is traditionally FWD, they do not need any fancy RWD platforms (Alpha), they can benefit from GM's regular development programs (Gamma, Delta, Theta, Epsilon).
Bravada is online now   Reply With Quote