Quote:
Originally Posted by 1487
There are 10 major automakers in the world and two of them put money into hybrids. Out of those two, one made a real commitment to hybrids and rolled out multiple models. A few years ago Carlos Ghosn said hybrids were a fad and werent going to take off. Now he is promising electric cars in 2010. A lot of folks (including European automakers) were skeptical about hybrids. Also, if you think Toyotas profits are from hybrids you are delusional. Their profits are from SUVs, pickups and luxury cars.
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So true. The Prius is a loss leader, a PR opportunity. The profits come from the Lexus Division, Sequoia, Tundra, Land Crusier, et al