GM Inside News Forum - View Single Post - Obama Transition Said to Consider a ‘Prepack’ Auto Bankruptcy

**zete** · 11-21-2008, 09:15 AM

This makes sense as it's not a typical bankruptcy. Instead, they can market it as government protection, which won't impact sales as much. The government would have to stand behind Detroit and indicate that they're backstopping them until they get things sorted out. That gives the perception that Detroit is safe and buying a car from the Big 3 is safe since the US government is in there with them.

Of course, the PR and marketing have to be spot on. They have to show themselves WITH Obama as many times as possible and use words like "Thank you for saving Detroit". The "b" word should never be uttered publicly so as not to confuse the easily confused public.

11-21-2008, 09:15 AM	#3 (permalink)
zete GMI Staff Member Join Date: Dec 2005 Location: NCR, Great White North Posts: 5,309	Re: Obama Transition Said to Consider a ‘Prepack’ Auto Bankruptcy This makes sense as it's not a typical bankruptcy. Instead, they can market it as government protection, which won't impact sales as much. The government would have to stand behind Detroit and indicate that they're backstopping them until they get things sorted out. That gives the perception that Detroit is safe and buying a car from the Big 3 is safe since the US government is in there with them. Of course, the PR and marketing have to be spot on. They have to show themselves WITH Obama as many times as possible and use words like "Thank you for saving Detroit". The "b" word should never be uttered publicly so as not to confuse the easily confused public.