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Originally Posted by guitarlix
I can't believe some of you people still think like this. This is ABSOLUTE RUBBISH. Total garbage.
Lexus and Acura don't give a flying f about Volvo or Audi. Their target is straight at the top - MB and BMW. Acura is not there yet but I can assure, it isn't thinking about taking on Saab, but rather BMW.
The markets segments are very clearly defined - there's luxury and there's economy and various size/product classes within these broad separations.
What you're trying to do is to somehow fit all of GM's umpteen brands somewhere in the market. But these niches don't exist.
Lexus isn't a niche. Audi isn't either. Acura isn't a strong enough brand to command a price premium like Lexus, MB or BMW but that is its target. Not to be a SAAB competitor. To think in this manner is to think like Wagoner and his cronies - 1 year planning with no thought of the future.
There can only 2 or utmost 3 brands at GM. Saturn is useless. And thinking that rebadging it Opel is going to solve anything is pure dream. (Opel would do better than current Saturn though). Just because you're offering product worldwide, doesn't mean you have to offer it everywhere. That's not consolidation. Consolidation would be aligning Chevy, Opel and Holden for instance. Not a different brand for every one of your global brands.
Chevy and Cadillac stay. Then you pick between Pontiac and Buick. The rest are useless over the long run. (they'll shrink and GM will ultimately be forced to close them.)
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I'm saying, if GM insists on keeping them. Than they should align with those brands on the type of car they offer/ideology/etc. Try to tap into those brands market.
I really could care less if GMC, Pontiac, Saturn, Buick disappeared. And if GM doesn't want Saab, sell it to someone else.