[Quickening]

Saturn truly needs to become Opel. Why they are Americanizing the Insignia goes directly against GM's goal/plan. Position to go head on against VW.

Saab needs get new product. Play up its eco friendly engine, lifestyle etc. And go after Audi, Acura, Volvo. Luxury, FWD/AWD.

Cadillac focuses squarely on Mercedes-Benz and BMW. Fill the niches, and go after each and every sell of their sales.

Buick aligns more with Buick China and takes on Lexus. Doesn't try to fill every niche, but the core vehicles. And doesn't command the higher premium of Lexus.

Chevy. Jack of all trades. That goes after Toyota, Ford, Honda.