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Old 11-10-2008, 08:50 AM   #6 (permalink)
caddycruiser
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Join Date: Aug 2003
Location: Southern Delaware
Drives: '09 G8 GT
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Re: Product Mix-ups Explained; 2009 Launch Time Line

Quote:
Originally Posted by WishIhadatruck View Post
If the Aura isn't an almost exact clone of the Insignia I really don't understand. It is such a waste of resources if the Insignia doesn't come to the US at one of the brands.
Agreed. It always was questionable having put the time and money into making the first significantly upgraded EP-I car with the Aura only to build it for 2 or so years, BUT the Insignia is done, on the next gen platform, and by far a much more captivating car. That's not to say our Aura is sour milk by comparison at all, but seriously, the change is obvious.

I've been thinking, and maybe read, that a lot of it might be that the Insignia is a notably more expensive car to build as is (just in materials, finish quality, etc. alone), plus the costs of switching the line over again. That said, as the intention was there originally all along, I wish the Insignia->Aura was back on the original plan...but given the state of Saturn even with "great" new products, it wouldn't help right now I presume.

Same for the 'Bu that, although such an awesome design currently on the same fresh EP-I guts, apparently already had the "new" new one speeding right along with a lot of the same visual cues but adapted to the new EP-II. Wonder whatever happened to that talk from, well, just months back. That change is certainly less necessary than the Aura as the 'Bu is generally regarded as a more captivating and thoroughly done car right now, but still it would have been cool to have such great fresh designs be new again before anyone could even mention them aging. Trouble is, that kind of move is the last thing bleeding GM checkbooks want to think about.
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