Quote:
Originally Posted by pontiacjs
i would never guess that a realestate agent would only close 15%. I always thought that it would be closer to 30 or 40%.
The days of being able to make a living selling cars is comming to a halt. Most everyone I know is making less than 60% of what they made just a few years ago. With over 20 years in the business and 14 fo them at the same dealer I do have a ton of referals and repeats, however the margins have gotten so small that even if you sold a 20k car at sticker you only have about a 200 to 250 commison. back in 85 / 86 if you sold a 13k car for sticker you would be sitting on about a 600 commision and there was a lot less competition. No saturn, kia, hyuda, scion, infiniti, accura, lexus. People only had 3 trucks to choose from. and we only had to sell a car. Now you have to be an accountant with a law degree to figure out the incentives and you have to beg for a completely satisfied on your survey that did not exhist 20 years ago. Lot more effort - a lot less money = bad attitude and possible carreer change.
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Don't forget annoying cruisers like me, that test drive and shop for 12+ months before buying something. A lot of dealers go cold if i can't give them a hard and fast purchase time. I usually get the urge to buy a car, then test drive a few in my price range. Then it is a complex process of assessing whether or not I can live with the dislikes vs. the incurred cost.
Mrs. mak, on the other hand, looks at a car, then says, "I want that car". Unfortunately, it is usually said in ear shot of the sales man. This usually costs me (on estimation) about $1000 per transaction.
It is also one of the reasons that I rarely take Mrs. mak with me on tests....that and the level of adhesion envelope pushing I usually undertake.
