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Re: Crisis at Detroit Three drives industry rethink
I think Ford's strategy -- thought I don't fully agree with it -- is actually more comprehensive and more widespread than GM.
Ford seems to be overhauling the fundamental problems at FoMoCo, and using a more widespread, global strategy.
Whether they are doing it in time, remains to be seen, as they started fixing their problems later than even GM, and they have less money than GM.
However, Ford isn't making the same mistakes as GM. Ford is bringing over their global cars to the US. The question is, how "modified" will they be from their global counterparts? Will there be a "premium compact" or will that level remain outside of US borders? And if, for some reason, the desire for a premium compact does arise, how soon would it take for Ford to launch it in the US?
My money's on Ford to finish the turnaround before GM because they are simply making the right choices and cutting where it is needed instead of hiding behind PR spin and rhetoric -- even though I don't agree where the cuts took place at Ford.
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