Quote:
Originally Posted by MisterMe
Yes. In the last few months, we have seen numerous posts advocating the demise of Pontiac, GM's No. 3 nameplate in sales volume, and GMC, GM's No. 2 nameplate in sales volume. One wonders why don't they go for the trifecta and call for the demise of Chevrolet, GM's No. 1 nameplate. There is a reason why you don't let children play with matches.
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I agree. I am sick of the constant anti-Pontiac and anti-GMC chanting, too.
I can agree 100% with the demise of Hummer, which was commercial folly from the get-go . . . not to mention handing GM's critics a huge stick to bludgeon it with. Talk about being out of touch with how the company is perceived. Hummer personified the "cheap fuel will be with us forever and damn the global warming zeitgeist" myopia that the media love to thrash us with.
I also think that Saturn, despite a a very rapid total model overhaul and expansion, has proven that it has no future, and that investment should, in future, if there IS a future, go elsewhere.
So, Chevrolet, Pontiac, Buick, Cadillac, GMC . . . . plus Chrysler, Dodge and Jeep? Still utter brand mayhem.
The great irony is that while GM seems lost as to divisional identity, as does, to a lesser extent, Ford, Chrysler's brand identities are far better defined. With the exception, of course, of mistakes like the Jeep Compass.