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Re: Merger, Who Is It Good For? A Big Al Rant
People who buy Chrysler don't always consider other American brands; they may consider Nissan, maybe Mazda. Chevy has been a big success in Europe, so a Dodge push in Europe may receive a similar result. Also, GM will need many brands in China to blanket the market as deeply as they can and Jeep is huge there and Dodge has a name. But if this all does pan out, I think the Chrysler brands and the GM brands should be treated separate and the only initial sharing would be done to complete portfolios; i.e. Sebring replacement and a compact.
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