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Re: Report: Ford Seeks To Sell Mazda Stake; Mazda States No Decision Yet
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Originally Posted by FierySolstice
Ford should not sell it's stake in Mazda. Instead they should kill the Mercury brand and have Mazda as their sport brand between Ford and Lincoln. That makes more sense. Newer buyers are more likely to buy Mazda than Mercury. If they still consider selling it, if GM could buy it I think they should to have a Japanese brand under their fold. It would be a hell of a lot better than getting Chrysler and Dodge.
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Agreed.
The problem is that Ford views Mercury as a cash cow. It is a brand solely based on rebadged products...which means more profit. Mazdas are examples of good platform sharing. Most people wouldn't realize that the Fusion and Mazda6 are based on the same platform since they have 100% unique exteriors and interiors. That cost more money to design. Where the Fusion and Milan are clearly cousins.
I see the Fusion/6 as on the same level as the Camry/ES350 in terms of differentiation.
Ford would be crazy to dump the brand and sell it to another company.
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My wife's current ride - 2004 Mazda6s - V6 with a five speed manual. Back in the fall of 2004 GM forced me to the competition because they didn't offer a midsize sedan with a V6 and manual transmission.
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