GM Inside News Forum - View Single Post - Breaking: GM and CHRYSLER Hold Preliminary Merger Talks

Astra RL · 10-11-2008, 01:02 PM

This may not be the best plan but it could benefit both in the long run rather then competing against each other they could work together. Lee Iacocca had a plan in the early eighties to merge Chrysler and Ford, that didn't go through because he had just been forced out of Ford.
Jeep and Hummer merge
Compass, H3 dropped
H2 redesigned in Range Rover style, Liberty is upgraded
H3T kept

Chevrolet
Adds Beat and Trax and a Venture minivan based on AJs Relay
Drops Commercial line
Keeps rest

Dodge
Drops Charger, Viper, Nitro, Durango and Chassis Cabs, Grand Caravan
Adds Hornet, Rebel(compact sedan),
Keeps De-uglifid Caliber, Avenger, Journey, and as a halo the Challenger is kept with a new interior. Ram and Dakota kept

Pontiac
Drops G6 G5 G3 Vibe and Torrent
Adds Alpha Grand Am and Grand Prix
Keeps Solstice but on alpha and renamed VF Zeta Bonneville

Saturn
Drops Outlook and Ep based Aura
Adds LWB Delta II sedan as Aura, Corsa, Zafira, Meriva, Agila, and A.J.'s Relay and a Alpha based Sky
Keeps Astra, Vue

Chrysler
Takes a position similar to its position in the early 90s
Drops Aspen, Sebring
Adds Insignia based "Windsor" and a redesigned 300, The Town & Country is related to the Relay, but very luxurious.
Keeps the PT Cruiser as HHR becomes the orlando

Buick
Moves up to Lexus levels
Delta II Regal Epsilon II Invicta Zeta Park Avenue
Keeps upgraded Enclave
Adds a Riveria

Cadillac
Adds ATS, BTS, Zeta DTS and 4 door coupe STS real XLR
Keeps CTS range
Gains access to MB V12 and V8s
places Escalade on Zeta SRX back to rwd along with a BRX

Saab
everything becomes more saablike
GMC
Commercial

This adds brands but if they are paired right it could work as an advantage.
Chevrolet paired with Jeep and GMC
Dodge/Pontiac and Saturn/Chrysler are like single brands split into two and could be sold at one dealership with all 4.
Buick/Cadillac/Saab could all be sold at a premium dealer network

10 brands but only 3 sales channels rather than 8 channels as exist now.

10-11-2008, 01:02 PM	#37 (permalink)
Astra RL 3.6 Liter SIDI V6 Join Date: Jan 2008 Location: Pittsburgh, PA Posts: 1,022	Re: Breaking: GM and CHRYSLER Hold Preliminary Merger Talks This may not be the best plan but it could benefit both in the long run rather then competing against each other they could work together. Lee Iacocca had a plan in the early eighties to merge Chrysler and Ford, that didn't go through because he had just been forced out of Ford. Jeep and Hummer merge Compass, H3 dropped H2 redesigned in Range Rover style, Liberty is upgraded H3T kept Chevrolet Adds Beat and Trax and a Venture minivan based on AJs Relay Drops Commercial line Keeps rest Dodge Drops Charger, Viper, Nitro, Durango and Chassis Cabs, Grand Caravan Adds Hornet, Rebel(compact sedan), Keeps De-uglifid Caliber, Avenger, Journey, and as a halo the Challenger is kept with a new interior. Ram and Dakota kept Pontiac Drops G6 G5 G3 Vibe and Torrent Adds Alpha Grand Am and Grand Prix Keeps Solstice but on alpha and renamed VF Zeta Bonneville Saturn Drops Outlook and Ep based Aura Adds LWB Delta II sedan as Aura, Corsa, Zafira, Meriva, Agila, and A.J.'s Relay and a Alpha based Sky Keeps Astra, Vue Chrysler Takes a position similar to its position in the early 90s Drops Aspen, Sebring Adds Insignia based "Windsor" and a redesigned 300, The Town & Country is related to the Relay, but very luxurious. Keeps the PT Cruiser as HHR becomes the orlando Buick Moves up to Lexus levels Delta II Regal Epsilon II Invicta Zeta Park Avenue Keeps upgraded Enclave Adds a Riveria Cadillac Adds ATS, BTS, Zeta DTS and 4 door coupe STS real XLR Keeps CTS range Gains access to MB V12 and V8s places Escalade on Zeta SRX back to rwd along with a BRX Saab everything becomes more saablike GMC Commercial This adds brands but if they are paired right it could work as an advantage. Chevrolet paired with Jeep and GMC Dodge/Pontiac and Saturn/Chrysler are like single brands split into two and could be sold at one dealership with all 4. Buick/Cadillac/Saab could all be sold at a premium dealer network 10 brands but only 3 sales channels rather than 8 channels as exist now. __________________ Last edited by Astra RL : 10-11-2008 at 01:04 PM.