Quote:
Originally Posted by nadepalma
If there is a consolidation, you are right, it will take longer than a single product cycle.
However, why even go through this entire excercise then? Why not just kill Mercury now and speed up the consolidation?
Thats almost what Chrysler is doing. They've basically said, "We are not killing brands, but if you want an SUV, you MUST carry Jeep. Do you want a crossover, you MUST carry Dodge, etc". This way it forces one to buy out the other.
I dont know - but regardless, this isn't good for Lincoln...or Mercury.
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If I understand correctly, Chrysler started merging their dealers long ago, before they killed Plymouth. Maybe Ford is going to try the carrot before they try the stick?