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Originally Posted by nadepalma
Wait - so we'll get a consolidated dealer network --- but they will house Ford and Lincoln-Mercury in separate show rooms? Doesn't that mean it wont really be "consolidated" then?
I hope that there is more in store for Mercury than just those three products. However, as long as they make them distinct and attractive, I guess its acceptable for now.
However, IF they decide to sell them all on the same showroom floor, then this REALLY stresses the importance of differentiation. They say they are going to follow much of what they currently do to set Ford branded products from Mercury branded vehicles by changing them from the A-pillar forward and the rear fascia. They do this now - so I'm kinda scratching my head on this.
However, if they dont change the way the interiors look, then they'll fool no one. Its one thing to change a bit of sheet metal and say the products you are selling on the same showroom floor are different. Its another thing entirely to do that and leave the interiors looking exactly the same.
I hope they address this.
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By consolidated they mean ownership, not land. They will be sold on the same land lot but there will be two buildings.