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Originally Posted by wescoent
The showrooms will be seperate. Think BMW/Mini.
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Wait - so we'll get a consolidated dealer network --- but they will house Ford and Lincoln-Mercury in separate show rooms? Doesn't that mean it wont really be "consolidated" then?
Quote:
Originally Posted by wescoent
As for Kuzak's comments on Mercury, this is just the opening round of products. Redesigned Milan first, then new Mercury C-Car, then all-new Mariner based on the new Kuga/Escape. There will be more products to follow that.
Keep in mind, Ford has no money right now, hence only core products will recieve attention. Once the company is solidly profitable (CY2012), expect investment in new product to ramp up, and Mercury will get more B and C cars.
Another note... Focus 5-door and convertible are intended for North American consumption. Hint hint...
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I hope that there is more in store for Mercury than just those three products. However, as long as they make them distinct and attractive, I guess its acceptable for now.
However, IF they decide to sell them all on the same showroom floor, then this REALLY stresses the importance of differentiation. They say they are going to follow much of what they currently do to set Ford branded products from Mercury branded vehicles by changing them from the A-pillar forward and the rear fascia. They do this now - so I'm kinda scratching my head on this.
However, if they dont change the way the interiors look, then they'll fool no one. Its one thing to change a bit of sheet metal and say the products you are selling on the same showroom floor are different. Its another thing entirely to do that and leave the interiors looking exactly the same.
I hope they address this.