Quote:
Originally Posted by nadepalma
If FoMoCo consolidates Ford with Lincoln-Mercury stores --- then why would you even bother? Those dealerships will already have a "volume component" - the Ford brand itself. Wouldn't that call into question Mercury's position in the pecking order?
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Just a guess -- Because merging the dealership networks will take longer than one product cycle?
Just because Mercury lives for another day does not mean it's dead 5 or 10 years from now (and I'm convinced it will die eventually).