Quote:
Originally Posted by megeebee
They sold tons of cars, yes. Just like Oldsmobile and Plymouth. They sold tons because Honda, Toyota, Datsun/Nissan, Mazda, Kia, and Hyundai did not. Anyway, I've been reading of Ford's commitment to Mercury and how important they keep saying it is. And then we find only one new product coming. Making things more difficult is having all 3 brands under one roof. Obviously re-badged Fords in the same showroom may have the effect of diluting Fords chances of the recovery you mention.
.
|
That's exactly my point. When was the last time Mercury had a unique lineup with substantive differences (i.e., unique platforms and powertrains) from Fords? Do you really think Ford can give them that when they can't even afford to give it to Lincoln? It didn't work for Olds in the late '90s, and it's a worse idea now.
Mercury exists to pad the volume of Lincoln dealers. Maybe that means that Mercury shouldn't exist at all. But I think people should adjust their expectations accordingly.
Buick61: I actually think that "Lynx" would be a pretty cool name for the obligatory Focus rebadge...