Quote:
Originally Posted by Ach
What is there to revive? Mercury sold tons of cars in the '80's (and in previous decades) that were rebadged Fords with styling differences (Cougar, Sable, Marquis, Grand Marquis, Lynx, Topaz all sold well). The only difference now is that people aren't buying. But for the most part, they aren't buying the Ford equivalents either.
The question is, can the Ford brand recover sufficiently to lift Mercury as well?
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They sold tons of cars, yes. Just like Oldsmobile and Plymouth. They sold tons because Honda, Toyota, Datsun/Nissan, Mazda, Kia, and Hyundai did not. Anyway, I've been reading of Ford's commitment to Mercury and how important they keep saying it is. And then we find only one new product coming. Making things more difficult is having all 3 brands under one roof. Obviously re-badged Fords in the same showroom may have the effect of diluting Fords chances of the recovery you mention.
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