Quote:
Originally Posted by megeebee
It looks like the "New" Mercury will be very much like the old one.
There is one new car coming and two being dumped.
And at least 2 of the 3 vehicles will be redecorated Fords, and not any more differntiated than the current crop.
Sounds more like a retrenchment that a revival.
|
What is there to revive? Mercury sold tons of cars in the '80's (and in previous decades) that were rebadged Fords with styling differences (Cougar, Sable, Marquis, Grand Marquis, Lynx, Topaz all sold well). The only difference now is that people aren't buying. But for the most part, they aren't buying the Ford equivalents either.
The question is, can the Ford brand recover sufficiently to lift Mercury as well?